Tuborg
 
 
 
Press Release
June 13, 2017
 
 
IMAGE
 
 

Roskilde Festival launches new club for progressive art and music

 
 
 
 

Arcade Fire front man Win Butler, Ligia Lewis, Princess Nokia, Madame Gandhi and Young Boy Dancing Group are just some of the artists that will be part of KlubRÅ, a brand-new club experience in collaboration with Tuborg RÅ.

 
 
 
 

1200 square metres. Five unique rooms. An abundance of performance artists, musicians, DJs, dancers and much more. KlubRÅ is a club experience unlike anything previously seen at Roskilde Festival or any other festival, combining concerts, performances, video art and installations.

 

The name translates to "ClubRAW", referencing both the club's cutting-edge art and the organic beer, Tuborg RÅ, that was developed by both Roskilde Festival and Tuborg RÅ.

 

The five rooms are inspired by the five energies of yin and yang: wood, fire, earth, metal and water. The five rooms represent these elements in different ways, but collectively they create an overwhelming and cutting-edge universe taking on themes such as equality, sexuality, gender, ethnicity and the human relationship with body and technology.

 

Queer collective, K-pop and everything in-between
Entering KlubRÅ, festival-goers will encounter Danish artist Emilie Alstrup's synthetic sci-fi world and a sound piece composed by experimental producer WHY BE.

 

Deeper into the club, US performance darling Ligia Lewis will create an energetic, animal-like performance surrounded by a rain machine, DJs and a light show. Plenty of shock and surprises await when queer collective Young Boy Dancing Group creatively combine candles, body openings and much more.

 

Several musicians from the non-profit festival's music programme take part in KlubRÅ, including feminist rapper Princess Nokia, M.I.A. drummer Madame Gandhi and Arcade Fire front man Win Butler AKA DJ Windows98. All known for mixing musicality with attitudes and strong opinions, they are ready to mix art and music in ways that will be new to them as well.

 

EXP will deliver the first ever K-pop tunes at Roskilde Festival whilst young string ensemble Duen offers a concert with 30 musicians surrounding the audience in the club. Kenton Slash Demon - consisting of members of When Saints Go Machine - are readying up an electronic show that includes a vibrating steel construction. Jomi Massage, meanwhile, will activate the audience with a ritual that involves sculpting.

 

These are just some of the things the festival-goers can experience in the club, but the key element is surprise and the unexpected: going through KlubRÅ, they will experience different things at different times.

 

Head of Programme Anders Wahrén says:


"Our aim with KlubRÅ is to change the perception of what is possible when creating a club experience at a festival. We want it to be a gesamtkunstwerk that fuses music and art.
We have been working on it for more than a year. With artists as passionate and political as Princess Nokia, Ligia Lewis and Young Boy Dancing Group, we hope our guests will have a once-in-a-lifetime experience that shows how art and attitudes are vital parts of Roskilde Festival."


KlubRÅ is located between the festival's biggest stages, Orange Stage and Arena.
The capacity is about 550 at a time. KlubRÅ is open from Wednesday 28 June to Saturday 1 July.


Roskilde Festival and Tuborg have partnered for several years and created numerous experiences at the festival together, including the swimming pool, the Ghettoblaster, the organic beer RÅ and now the ambitious KlubRÅ.

 

Roskilde Festival 2017 takes place from Saturday 24 June to Saturday 1 July.
The line-up includes acts such as Foo Fighters, The Weeknd, Arcade Fire, Solange, Lorde, The XX, Nas, The Avalanches, Halsey, Erasure and Slowdive.

 

  • The full line-up can be explored in detail on roskilde-festival.dk.
  • Roskilde Festival 2017 takes place from 24 June - 1 July.
  • Tickets are on sale on roskilde-festival.dk.

 

About Roskilde Festival:
With more than 175 music acts in the line-up performing on eight stages and over 100,000 passionate music lovers gathered for a full week, Roskilde Festival is among the most unique music festival experiences in the world. A position the festival has held since the early 1970s.

 

The full festival journey in Roskilde is an eight-day exploration of music, artistic expression, delicious food, sustainability, love, community and party - located just 35 kilometers outside of the Danish capital of Copenhagen, also the distance to the nearest international airport (Copenhagen Airport).

 

Roskilde Festival is 100 % non-profit and created by dedicated volunteers. All profits are donated to cultural and humanitarian purposes by the Roskilde Festival Charity Society.

 
 
 
 
 
 
 
 
 
Contact information

Martin Hjorth Frederiksen, International Press
E-mail: press@roskilde-festival.dk
Press phone: +45 30 10 82 81
Online press room: http://roskil.de/press
Media Library: http://roskil.de/media

 
 
 
 
 
 
 
 
 

Online media service
On our website you will find contact information, high-resolution photos, press releases, information on accreditation and other materials about Roskilde Festival that you can use for your editorial work.

 
 
 
 

See you at Roskilde Festival 24 June - 1 July 2017.

 
 
 
 
Social media icon Social media icon Social media icon
Non-profit since 1972