Press Release February 9, 2021
 
 
 
 
 
 
 
 
 
 
 
 
 
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Fragment 3, designed by OEO Studio and renowned designer Thomas Lykke for danish carpet manufacturer massimo copenhagen

 

CLICK IMAGE TO DOWNLOAD IN HIGH RES

 
 
 
 
 
 

Versatile art at its finest:

The luxurious signified

 
 
 
 
 
 

OEO Studio has drawn up a novel take on the transfer of meaning. Semiotics comes into play in a series of hand-tufted carpets for Danish carpet manufacturer massimo. In semiotics, the signifier is a sign or image: signified is the concept to which it refers. In this case, rugs you might want to hang on the wall as works of art. 

 
 
 
 
 
 

 

"Over the past 12 months, the pressure of the pandemic gave us a pause for thought. We simply adopted a different way of working. A global lockdown in the spring with the design process in full swing meant extra time for research and contemplation. Personally, I had more time to delve into massimo's huge range of wonderfully saturated colour samples. I found some beautiful deep warm tones with which we could transform our original intentions using a wider range and intensity of colour", says designer and co-founder of OEO Studio, Thomas Lykke.   

 

 
 
 
 
 
 
 
 
 

The new series of luxurious carpets by OEO Studio for massimo has a distinctly graphic character. The image - or signifier - is after all the particular legacy of man's presence on earth through millennia. 

 

Designer Thomas Lykke has assembled images from locations as far afield as South America, Africa, Australia and the Far East. A fusion of different impressions, from Peru's famous Nazca geoglyphs, through Chinese seals to African tribal art inform the resulting designs.

 

"Our goal in this series was to create non-representational forms that nonetheless awaken a response. They are reminiscent of our past", says Thomas. 

 

The designer often has a 'toolbox' - a reserve of ideas and impressions gleaned from various cultures and epochs over a lifetime. Thomas revisits his own. Out of those impressions emerges the idea, be it a carpet, a rug, or a sofa. Equally feasible: the blueprint for an entire interior design theme. Such is the nature of art: it brings together disparate fragments to create something new. Hence the new series' name: Fragments 1-5.

 

Fabrication by hand gives a characteristic structure

Fragments 1-5 is moreover enlivened by a particular mood board; swatches were chosen with the special insight of a spring lockdown. Thomas Lykke calls it 'modern-era design humanism' - lustrous tones that awaken our senses and a range of colours wholly within the tradition of massimo.

 

Currently, five variations are on offer, all hand-tufted by skilled craftsmen and women in a part-bamboo, part-New Zealand wool yarn. The bamboo element gives a smooth, silky surface; wool supplies wear-resistance and strength.

 

Where two colours meet, their contours are hand cut. This procedure helps each motif to stand out. Whilst the process is time-consuming, the result is certainly something to treasure.

 

Fragments 1-5 can be sourced from www.massimo.dk

and at massimo dealers from March 2021.

 
 
 
 
 
 
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Fragment 4 designed for massimo by OEO Studio. 50% bamboo fibre and 50% New Zealand wool. Sizes: 170x240, 200x300, 250x350 and 300x400

Prices from USD 1,157/EUR  946

 

CLICK IMAGE TO DOWNLOAD IN HIGH RES

A vibrant collaboration

 

massimo are Danish purveyors of luxury carpets. Their broad spectrum of colour graces many an elegant home and materials such as bamboo fibre and New Zealand wool add the defining touch. Indeed, thoughtfulness is a pervading characteristic of the collaboration with OEO Studio.

 

Chim Scavenius Sonne-Schmidt, a partner at massimo, says:

 

"It has been a pleasure to work with OEO to develop the Fragment 1-5 series. We both relate to the need for floor coverings whose character is consistent with the room or the space. Yes, they should make an impact: the trick, however, is to ensure that no single item dominates". 

 

 
 
 
 
 
 
 
 
 

Fragment 1

Hand-tufted in New Zealand wool and bamboo fibre. Designed for massimo by OEO Studio.

 

Evocative lines traverse this ochre 'Fragment'. The warm grey ground provides contrast.

 

Available in sizes:

170x240, 200x300, 250x350 and 300x400

Prices from USD 1,157/EUR  946

 

CLICK IMAGE TO DOWNLOAD IN HIGH RES

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Fragment 2

Hand-tufted in New Zealand wool and bamboo fibre. Designed for massimo by OEO Studio.

 

Deep blue fascinates against a pale blue-grey ground.

 

Available in sizes:

170x240, 200x300, 250x350 and 300x400

Prices from USD 1,157/EUR  946

 

CLICK IMAGE TO DOWNLOAD IN HIGH RES

 
 
 
 
 
 
 
 
 

Fragment 3

Hand-tufted in New Zealand wool and bamboo fibre. Designed for massimo by OEO Studio.

 

A warm ochre surround provides the interest in this pale blue-grey ground incised by deep blue lines.

 

 

 

Available in sizes:

170x240, 200x300, 250x350 and 300x400

Prices from USD 1,157/EUR  946

 

CLICK IMAGE TO DOWNLOAD IN HIGH RES

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Fragment 5

Hand-tufted in New Zealand wool and bamboo fibre. Designed for massimo by OEO Studio.

 

A discreet design in sea-green emerges from a dark blue ground. 

 

Available in sizes:

170x240, 200x300, 250x350 and 300x400

Prices from USD 1,157/EUR  946

 

CLICK IMAGE TO DOWNLOAD IN HIGH RES

 
 
 
 
 
 
 
 
 
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Thomas Lykke and Anne-Marie Buemann, founders of OEO Studio.

About OEO Studio

Thomas Lykke and Anne-Marie Buemann, founders of OEO Studio, have established a distinct aesthetic which bridges the difference between individual detail and overall d├ęcor. Their work can be seen in individual homes, hotels, furniture production and other applications.

 

Their philosophy allows for each project to develop its own 'soul'. This is a factor of both the natural materials they use and the vision a customer has in mind - as is the case with massimo's 'Fragments' series.

Colours and materials are often deployed in unexpected ways - each time taking inspiration from their potential to provide a convivial backdrop for human interaction. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Samples for photos and image materials

 

The images in this press release can be downloaded in high resolution simply by clicking on them. 

 

At FRIDAY, we are happy to help with samples for photos and additional image material, and you are always welcome to write to karsten@fday.dk

 
 
 
 
 
 
 
 
 

massimo builds great interiors - one rug at a time

We believe that any interior can be elevated with uplifting colours and pleasant textures.

At massimo we do it one rug at a time and with the greatest of attention to design, quality, sustainability

- and you.

Because all great results start with dialogue, quality and empathy.

For more than 20 years massimo has focused on creating handmade rugs for both private homes, public spaces as well as developers. 

We approach every inquiry with the same attention and curiosity, whether the best solution is one of our signature quality rugs always on stock or a one-of-a kind bespoke rug designed and made especially for the occasion.

We cannot and we will not deny our Scandinavian origin. We have a passion for subtle, natural colour schemes and long-lasting functional design - but are not afraid to challenge and tempt with a bolder, more colourful alternative.

Afterall, a rug is the soul of a room - and some souls are simply more hot-spirited.