Tréca Paris has chosen Geneva as the location for its first boutique in Switzerland, establishing its expertise in a city known for its appreciation of quality, fine materials, and the art of living. Located at 13 Rue de la Rôtisserie, in the heart of the historic city center, the new space offers an immersive introduction to the world of luxury sleep, artisanal excellence, and made-to-measure comfort.

© Studio Erick Saillet

Tréca Paris continues its international expansion with the opening of its first boutique in a city that naturally reflects the brand's values of luxury, precision, and elegance. Geneva now welcomes a destination dedicated to exceptional bedding, where design, hospitality, and French craftsmanship come together.

Located at 13 Rue de la Rôtisserie in the heart of Geneva's historic city center, the Tréca Geneva Boutique has been conceived as a destination in its own right. Spanning 85 square meters, the space offers an elegant and tranquil atmosphere, defined by clean lines and carefully selected materials. Visitors can discover eight exceptional beds dressed in textiles by Pierre Frey and Dedar, alongside a showcase of Tréca's signature collections, including Couture, Impérial, Paris, Impérial Prestige, and Platinum.

© Studio Erick Saillet

Within this new boutique, every model reflects Tréca Paris' signature balance of artisanal tradition and contemporary design. Together, the collections create an experience tailored to each visitor's lifestyle and aspirations, whether furnishing a seaside villa or a mountain chalet. Tréca Paris also offers a personalized service for every exceptional residential project, guiding clients from product selection through installation.

The Tréca Geneva Boutique welcomes both private clients and design professionals. It is open Monday through Saturday, with or without an appointment. The space can also be reserved for private consultations, while virtual appointments are available for those who wish to explore the collections remotely with greater flexibility.

© Studio Erick Saillet

For Isabelle Durand, Managing Director of Tréca Paris, the opening marks an important strategic milestone: "Switzerland is clearly part of our long-term growth strategy. It is a discerning market that shares our commitment to quality, and we are delighted to now have a boutique here."

With its new Geneva boutique, Tréca Paris offers a destination where French craftsmanship, meticulous attention to detail, and personalized service come together in a setting that embodies the very essence of comfort.

© Studio Erick Saillet

Press Contact
S2H Communication Paris/Milan/Miami/NYC
Sarah Hamon - sarah@s2hcommunication.com

Natalie Tomaselli - natalie@s2hcommunication.com