| | | | Media Alert: TONESTER PAINTS |
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| | | | Meoded Paint & Plaster and Tonester Paints Launch MOBWASH,
a Lime Wash Collection With Attitude |
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| | | | Six deeply moody shades and two earthy neutrals bring cinematic color to an authentic mineral finish, available exclusively online |
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| | | | Meoded Paint & Plaster, a premier U.S. manufacturer of natural mineral-based paints and lime plasters, and Tonester Paints, the Orlando-based color company founded by Tony Piloseno, today launched MOBWASH, an exclusive eight-color Lime Wash collection. The collection is available only online at meodedpaint.com and tonesterpaints.com.
MobWash is not a typical LimeWash. Six deep, dramatic shades take their cue from the smoky atmosphere of old-school mob interiors, while two raw mineral earth tones return the palette to stone, clay, sand and natural plaster. Every color is handcrafted in the USA. The collaboration pairs two specialists. Tonester brings its distinctive approach to color. Meoded brings nearly two decades of U.S. lime manufacturing and multi-generational expertise in natural textured finishes. The result is rich, saturated color in an ultra-matte mineral finish that moves with the light. |
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| | | |  | Smoke in Sicily |
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| | | | Eight colors. One family.
The signature six carry the mood of old-school Italian interiors: dark and cinematic in one light, layered and expressive in the next. The two earth tones are quieter in color, with the same cloudy movement and depth that define the collection. |
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| | | | Shade
Rose After Dark
Smoke in Sicily
No Witnesses
Midnight Vendetta
Burnt Alibi
Moss Society
Tuscan Dust
Champagne Hour
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Family
Moody
Moody
Moody
Moody
Moody
Moody
Earthy neutral
Earthy neutral
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Description
A dusty, muted rose with a shadowed undertone
A soft mineral gray with smoky sage character
A deep charcoal black with a softened, chalky finish
A deep aubergine purple with dark, layered character
A rich blood orange with a grounded terracotta feel
An earthy olive green with natural, mossy depth
A soft plaster beige with warm, natural undertones
A creamy ivory with a subtle golden cast
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| | | | Color meets mineral
MobWash is made from slaked limestone. Applied by brush in loose, multidirectional strokes, it develops lighter and deeper areas across the wall. Brushwork stays visible, undertones shift, and new layers appear as light moves through the room. No two walls finish exactly alike.
"Lime Wash has lived in soft, safe neutrals for a long time. With MobWash we wanted to show how much drama an authentic mineral finish can hold, and Tonester's eye for color was the right partner to do it," said Oren Meoded, Vice President of Meoded Paint & Plaster.
"I create colors people remember. Putting them into Meoded's authentic LimeWash gives them movement and depth that turns walls into architectural features. We’re inspiring walls with presence," said Tony Piloseno, founder of Tonester Paints. |
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| | | | The foundation for the finish
The collection is paired with the MobWash Mineral Based Primer. It gives PVA-primed new drywall, previously painted walls and other non-absorbent surfaces the adhesion and controlled absorption the finish needs to develop its movement. Naturally porous, unsealed and unpainted brick, stone, masonry, stucco and mineral plaster can take MobWash directly once properly prepared.
Availability
All eight MobWash colors, the MobWash Mineral Based Primer and color samples are available beginning October 28, 2026, exclusively online at meodedpaint.com and tonesterpaints.com. Because lighting, surface texture and application technique all shape the finished look, both brands recommend reviewing physical samples before choosing a color. |
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| | | | About Tonester Paints
Founded in 2021 by entrepreneur Tony Piloseno, Tonester Paints is an independent American paint brand known for its distinctive color palette and creative approach to paint. Based in Orlando, Florida, the brand offers premium-quality paints developed with an emphasis on color, craftsmanship, and self-expression. With a growing presence in the international design community, Tonester Paints has been featured at Paris Design Week, Milan Design Week, and Maison&Objet, collaborating with leading designers and creative studios. Its colors have also been incorporated into showrooms and design spaces in New York and Paris. Through thoughtful collaborations and an evolving collection of signature shades, Tonester Paints continues to explore the role of color in interiors, architecture, and design. For more information, visit www.tonesterpaints.com or follow @TonesterPaints.
About Meoded
Meoded Paint & Plaster is a premier U.S. manufacturer of natural mineral-based paints and lime plasters, headquartered in Hollywood, Los Angeles. Founder Shlomi Meoded grew up in his father's paint store, brought high-end European decorative finishes to the United States in 2002, and in 2007 opened the country's first manufacturing facility for lime-based plasters. Today the family-run company, led by Shlomi and his sons Oren and Gal, handcrafts Venetian plasters, Lime Wash, Moroccan Clay, microcement, concrete plasters, metallic and decorative paints for luxury homes, restaurants, hotels and retail spaces. Meoded also trains painters and artisans in decorative finishing through the Meoded Academy. Learn more at meodedpaint.com and @meodedpaint. |
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