NEW CLIENT

 
 
 
 
PARADOR LOGO.jpg
 
 
 
 

S2H Communication is thrilled to announce

its collaboration with Parador, a global leader in sustainable flooring solutions, as it enters the US market.

 

European craftsmanship meets global design leadership

 
 
 
 

With a reputation for craftsmanship, performance, and design-forward thinking, Parador has been setting the standard in high-quality flooring since 1977. As the brand expands into the US, it brings with it a legacy of German engineering and a vision for interiors that are as sustainable as they are beautiful.

 
 
 
 

Led by American CEO Neel Bradham, Parador offers a full portfolio of flooring options, including engineered wood, laminate, vinyl, and its celebrated Modular ONE collection - pioneered resilient, plasticiser-free flooring, offering the organic beauty of wood without compromising durability or healthy living. All products are manufactured in Germany and Austria using responsibly sourced materials, reinforcing Parador's commitment to sustainability.

 
 
 
 
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Engineered Wood flooring

 
 
 
 

In May and June

Catch PARADOR at these upcoming events:

 
 
 
 
 
 
 
 
 

Clerkenwell Design Week

May 20-22, 2025 | London, UK

 

Parador Showroom Launch Party

Guests are invited to toast the opening of the new Parador x Wilkhahn showroom at an exclusive evening of cocktails, gourmet food, and music. A relaxed and sociable gathering for the design community, it's an opportunity to connect with the Parador and Wilkhahn teams, collaborators, and friends.

DATE: Tuesday, May 20th from 6:30pm - 9:30pm

ADDRESS: 45 Great Sutton Street, EC1V 0DE
 

Colors of Clerkenwell - Color Staining Workshop

A hands-on workshop where designers can create and color stain different wood products exploring, materiality, and surface design. Taking place inside the new Parador x Wilkhahn showroom, the event celebrates individuality, experimentation, and the role of colour in architecture and interiors.

DATE: Tuesday, May 20th & Wednesday, May 21st at 2-3pm

ADDRESS: Wilkhan showroom, 45 Great Sutton Street, EC1V 0DE

Design Meets: In Conversation with Neel Bradham and Tina Norden hosted by FX Magazine Editor, Emily Martin

Topic: Celebrating German Design and its impact on company culture

Parador CEO Neel Bradham joins Tina Norden, Partner at Conran and Partners, to explore how German design principles - from heritage and precision to innovation - shape not only products, but company culture. A forward-thinking discussion on the values behind the brands and the impact of design on business.

DATE: Wednesday, May 21st at 11:30am-12:30pm

ADDRESS: Spa Fields, Northampton Road EC1R 0DF

 

RSVP TO ANY OF THE ABOVE EVENTS BY MAY 13

 PLEASE EMAIL NATALIE@S2HCOMMUNICATION.COM

 
 
 
 
 
 
 
 
 

NeoCon

June 9-11, 2025 | Chicago, IL

 

Parador Launches in the U.S. with NeoCon Debut and Sustainability Showcase

Parador, the premium Global flooring brand redefining sustainable style, is making its official U.S. debut at NeoCon 2025, bringing German-engineered innovation and cutting-edge design to one of the industry's biggest stages. And they're not coming quietly. As part of the Metropolis Sustainability Lab, Parador will spotlight its award-winning Modular ONE collection, a non-vinyl resilient product that is PVC FREE and combines the natural beauty of wood with the durability and performance modern spaces demand. Stylish, sustainable, and seriously smart, it's flooring designed for the future.

 

 

BOOK AN APPOINTMENT WITH PARADOR BY JUNE 5 

PLEASE EMAIL NATALIE@S2HCOMMUNICATION.COM

 
 
 
 
 
 
 
 
 
 
 
 
 

About Parador

 

Founded in 1977, Parador is a leading global flooring company. Redefining standards for the foundation of a beautiful room, the brand specialises in engineered wood, laminate, and vinyl floors. Parador's eco-friendly Modular ONE range pioneered resilient, plasticiser-free flooring, offering the organic beauty of wood without compromising durability or healthy living.

 

With a strong emphasis on craftsmanship and European production, all Parador products are manufactured at the brand's Founding Headquarters in Coesfeld, Germany, and at its Austrian production site in Güssing, using sustainably sourced materials.

 

www.parador.de/en/

 
 
 
 
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