ICFF TALK

 
 
 
 
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ICFF Talk Alert: Tonester Paints Founder Tony Piloseno on Color, Culture & Community

 
 
 
 

Beyond the Can: Reframing Color as a Cultural Platform

Tuesday, May 19th 10:30 -11:00 am
ICFF The Main Stage 

 
 
 
 

From viral paint-mixing videos to Paris Design Week and Milan Design Week, Tony Piloseno has transformed Tonester Paints into one of the most culturally relevant emerging brands in the design space.
 

Join Tony on the ICFF Main Stage for Beyond the Can: Reframing Color as a Cultural Platform, a conversation exploring how color can move beyond product into storytelling, community, fashion, and contemporary culture. A must-attend for anyone interested in the future intersection of design, branding, and digital culture.

 
 
 
 
 
 
 
 
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About Tonester Paints
Based in Florida, Tonester Paints is a homegrown paint brand founded by Tony Piloseno, an artistic visionary whose journey began with viral paint-mixing videos on TikTok. Originally from Ohio, Tony's hypnotic color creations captivated millions, inspiring a global community of color lovers and creatives. In 2021, he launched Tonester Paints and turned his passion into a purpose-driven business. 
Built on creativity, authenticity, and community, Tonester Paints offers top-quality paints designed to inspire, from DIYers and professional artists to interior designers and homeowners. Each shade is developed with Tony's personal touch and a commitment to color that tells a story.

 

Tonester Paints has extended its presence beyond the United States, debuting at Paris Design Week 2024 as part of DAYBED at the Hôtel de la Marine, a bold, immersive installation imagined by Univers Uchronia. In January 2025, the brand was selected for Maison&Objet's Best of Hospitality exhibition, where its vibrant palette brought emotion and energy to the guest experience. And most recently, the American paint brand completed an exhibition during the 2025 Milan Design Week. Tonester Paints can now be seen in showrooms from New York City (Maison Bowery) to Paris (Veronese Paris), further cementing its footprint in the global design world.

 

With an eye for collaboration and a heart for storytelling, Tonester Paints continues to push the boundaries of how color connects us. Follow along @TonesterPaints or visit www.tonesterpaints.com.

 
 
 
 
 
 
 
 
 

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