The data is in, and the FS experts report that consumers will put away the fuzzy hearts and fushia colors this year because this day-of-love will be more about reconnecting with nature and each other. FS, the global trend forecasting agency, has launched its 2023 Valentine's Day Seasonal Capsule collection of reports for the home + lifestyle industries. 

FS experts report that after a period of intense disruption, consumers are looking for accessible ways to heal and recharge. As a result, consumers opt to use icons and design elements at home that give a nod to nature, such as barely-there color palettes, raw materials, soft earthly elements, and minimalist novelty gifts. 

The consumer behavior data analyzed shows signs that many have begun seeking a change of pace by undergoing a period of rewilding and reintegrating themselves into Earth's natural order and sourcing what they need from more natural origins. Many color palettes created by the FS team showcase earthly cream and tan tones accentuated with muted jewel-tone colors seen in mother nature, such as blues and greens. 

This season we will see consumers gravitating to natural accents in the home using more raw materials like driftwood mixed with soft, natural textiles and simple, innocent shapes. To bring in the elements of nature, we will see elements such as pearls, crystals, and butterflies. These gentle elements will be found heavily across tabletop, decor, and craft sectors.
 

There is a shift towards self-discovery and accepting your true self. This trend manifests in cute and kitschy hand-made or personalized novelty items that are more expressive and overt. Think flirty stickers, sensual-themed decor pieces, and a romantic spin on crafty DIY gifts. 

For over 22 years, Fashion Snoops has been an essential forecasting tool across fashion, accessories, home decor, beauty, wellness, and other consumer-facing markets. Their team of experts analyzes data with a wide lens by researching macro trends and cultural shifts, often setting the tone for materials, color palettes, patterns, packaging, etc., used in consumer goods. They then use this research to connect the dots with informed consumer sentiment and behavior to deliver clear and actionable trend forecasting to clients. Fashion Snoops can show you not only what the consumer purchasing pattern will be but, more importantly, why. 

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