Bang & Olufsen explores the relationship between music and interiors


        Join us at Fritz Hansen's Pavilion at 3daysofdesign.


To highlight the importance of music and its ability to alter our mood and even perception

Bang & Olufsen has collaborated with Danish composer Kasper Bjørke to create four Nordic soundscapes, inspired by Scandinavian nature to show how different atmospheres can change the perception of space. Upon entering Fritz Hansen's Pavilion, visitors will be immersed in nature's elements and enter a meditative state that transcends both space and time.

"At Bang & Olufsen, we work to elevate routines to rituals. To create moments of connection, creativity, and appreciation. Largely using sound. The design team is very curious of different states of consciousness and creation of space within space using only sound. Kasper's mesmerizing and immersive music played through our sophisticated technology is a great example of this and we are excited for you to experience it", says Miklu Silvanto, Chief Design Officer at Bang & Olufsen.


A specially created Nordic Soundscape

At the three-day design festival, Bang & Olufsen will showcase Beosound Level, Beosound Balance, Beolab 28 and Beolab 50 alongside Beovision Contour and the Beovision Harmony TV. The products in natural finishes work in perfect harmony with the interiors of Fritz Hansen’s Pavilion to celebrate their 150-year anniversary, designed by renowned architects Henning Larsen.


Set in Designmuseum Denmark’s beautiful garden, Grønnegården, the pavilion is designed with a Nordic approach centered around daylight and honest materials built in solid wood with fluid transitions between inside and out. A specially created Nordic Soundscape (Part I-IV) composed and produced by Kasper Bjørke in collaboration with Bang & Olufsen will be playing in the space.

“I have composed a soundscape in four parts, each with individual atmospheric and organic textures that are meant to take the visitors on a sonic journey as they walk around the pavilion. While creating this piece of music, I was deeply inspired by sounds in Nordic nature, such as a gentle breeze moving through trees and also natural materials such as wood, stone and wicker accompanied with wooden instruments such as piano, flute and cello to create a calm yet atmospheric environment”,

says Danish composer Kasper Bjørke.


Sustainability is a key component of Fritz Hansen's Pavilion

Born in line with the principles of circular design thinking, the installation is essentially designed to be disassembled and re-used. This circular design approach is a core principle shared by Bang & Olufsen and designing products for longevity has always been a focus at the company for nearly a century.


Mads Kogsgaard Hansen, Senior Global Product Manager for Recreated Classics & Product Circularity at Bang & Olufsen comments:

"We are pleased that Beosound Level will feature in the Pavilion as its design is in keeping with Fritz Hansen's Nordic approach to creating furniture where simplicity, natural elements, and high-quality materials are of utmost importance."


Mads Kogsgaard Hansen continues:

"Beosound Level also reflects the sustainable ethos of the Pavilion due to its circular design principles, and was recently the first ever Cradle to Cradle Certified® Bronze speaker in the consumer electronics industry. The science-based certification demonstrates our commitment to designing for increasing product life-cycle duration and reducing the environmental impact of our product systems by designing them for circularity with the ambition to create positive change to the industry we are operating in."



Fritz Hansen

Diana Gavril,, +45 2519 0847


Bang & Olufsen

Bethan Beckett, Global PR Manager,, +45 9684 1888 

Allan Fatum, Sr. Manager – Head of Global PR, afa@bang-olufsen



Founded in Denmark in 1872, Fritz Hansen is a global leader in furniture, lighting and accessory design and production. Driven by a passion for beauty, quality, and craftsmanship, the company embodies a modern, Nordic lifestyle and collaborates with visionary artists, designers, and architects from around the world. The brand has collaborated with Arne Jacobsen, Cecilie Manz, Hans J. Wegner, Piero Lissoni, and Poul Kjærholm, among others.

Today Fritz Hansen designs are sold in more than 85 countries through 2,000 points of sale, including flagship stores and showrooms in Copenhagen, San Francisco, New York, London, Seoul, Shanghai, Munich and Tokyo. The company employs 350 people worldwide and maintains its headquarters north of Copenhagen, serving design-passionate customers through contract and retail.



Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on and in select retailers. The company employs approximately 900 people and operates in more than 70 markets.

Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

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