| | | | Untold Editions: An Artist-Led Gallery Model Emerges in New York
Press preview : May 7th, from 8.45am to 11am 20th West 20th Street, Suite 203 |
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| | | | Untold Editions introduces a new, artist-led gallery model in New York, grounded in the belief that designers should shape not only what they make, but how their work is presented, contextualized, and experienced. Founded by Samantha Gallacher (Art+Loom) and Andreea Avram Rusu (Avram Rusu Studio), the initiative brings together two distinct practices to create a space where collectible design is presented directly by its creators. Opening on May 7th, 2026, at 20 West 20th Street, Untold Editions departs from the traditional curator-led gallery format, instead positioning itself as a living platform driven by the vision, material sensibility, and creative dialogue of its founders. |
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| | | | Conceived as both a gallery and creative venture, Untold Editions reflects the shared ambition of Gallacher and Avram Rusu to create a space that exists at the intersection of art, design, and architecture. Rather than presenting objects in isolation, the gallery is designed as an immersive environment that situates design within a richer experiential context. Designed by the founders, intimate vignettes unfold to reflect their distinct yet complimentary approaches. Sculptural lighting, handknotted rugs, and handcrafted furnishings are layered into cohesive scenes. Within this framework, each piece is positioned as part of a broader composition - where light, texture, and form interact to create a unified spatial narrative. A series of distinctive works anchor the gallery’s visual identity. Large-scale lighting installations by Avram Rusu combine immersive compositions with subtle detailing, hand-blown glass elements, and nuanced color to shape visual atmosphere and spatial perception. Handknotted rugs by Samantha Gallacher introduce a bold, graphic dimension, where rugs become compositional elements that structure space as much as they inhabit it. |
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| | | | Avram Rusu Studio Botanica Spiral Chandelier |
| | Avram Rusu Studio Marea Chandelier 03 |
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| | | | Koketit X Art + Loom Woven Souls Rug |
| | Koketit X Art + Loom You're Mine Rug |
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| | | | Furniture pieces extend this dialogue across materials and scales, with a particular emphasis on tactility. A carved wood credenza by Casey Johnson reveals an organic topography transforming a functional object into a sculptural landscape. Vintage seating was reimagined in Sandra Jordan’s striking ombre alpaca in hues of cream and brown, adding a rich dimension. A lacquered chair by Virginia Arlotto introduces textural contrast, combining a high-gloss finish with hand-applied rope detailing. A custom dining table designed exclusively for Untold by Avram Rusu expands with a marble top gliding apart in a seamless gesture and increasing seating capacity. The opening will reveal a collaborative piece, a mural mirror, designed by Avram Rusu, Gallacher and Fanae Aaron of Parts & Assembly. Additional works by Franck Genser, Manifeste Edition, Mary Ratcliffe, Billiani, Aguirre, and custom drapery by WOVN Home contribute to a curated environment defined by material integrity and artisanal production. “Untold Editions was conceived as a New York gallery dedicated to distinctive, collectible works that merge art with function. Exceptional pieces curated by the makers themselves for a discerning collector,” says Samantha Gallacher. “We wanted to move beyond the traditional gallery model and propose something more intimate - one that reflects how people live with design, where material, light, and form come together in a cohesive narrative,” adds Andreea Avram Rusu. |
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| | | | Casey Johnson Canyon Console, white oak |
| | Manifeste Edition Pio Stool |
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| | | | Virginia Arlotto Rope Chair |
| | Franck Genser Brutalist Table |
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| | | | PRESS PREVIEW Thursday, May 7th from 8.45am to 11am Untold Editions - 20th West 20th Street, Suite 203 Discover Untold Editions Gallery Space in presence of Samantha Gallacher and Andreea Avram Rusu INVITE RSVP |
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| | | | Andreea Avram Rusu - Avram Rusu Studio Founded in 2004, Avram Rusu Studio is the New York-based practice of Romanian-born artist, architect, and designer Andreea Avram Rusu. The studio first emerged from an exploration of sculptural, integrated illumination shaped by her work in architecture and interiors, and has since developed into a singular body of lighting, furniture, objects, and rugs that increasingly occupies the realm of illuminated sculpture. Rusu's work is defined by bold, elemental form and a precise command of material and light. Often conceived in direct relationship to architecture and at an installation scale, it joins sculptural presence with rigorous attention to construction, engineering, and detail. Developed through hands-on experimentation and iterative full-scale prototyping, all lighting is made to order in the studio's Brooklyn studio, where each piece is closely overseen from fabrication through finish. |
| | Andreea Avram Rusu, founder of Avram Rusu Studio, cofounder of Untold Editions |
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| | | | Samantha Gallacher - Art + Loom Samantha Gallacher is an entrepreneur and design leader, best known as the founder of Art + Loom, the Miami-based studio redefining rugs as collectible, art-driven works. With a background in interior design and textile development, her practice operates at the intersection of design innovation, manufacturing, and brand building. Through Art + Loom, Gallacher has transformed a niche concept into a globally recognized brand, collaborating with leading designers and advancing new approaches to production. Her work repositions rugs as central, expressive elements within contemporary interiors, balancing material exploration with a strong sense of composition and scale. Untold Editions marks a natural extension of her practice, expanding her vision into a broader curatorial dialogue with like-minded deseigners. |
| | Samantha Gallacher, founder of Art + Loom, cofounder of Untold Editions |
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| | | | About Untold Editions Untold Editions is a collectible design initiative founded by Samantha Gallacher of Art + Loom and Andreea Avram Rusu of Avram Rusu Studio. Bringing together their distinct yet complementary practices, Untold Editions presents furniture, lighting, rugs, and objects that explore the intersection of art, design, and craftsmanship. Through original collections, creative collaborations, and curated presentations, the project highlights works defined by material exploration, sculptural form, and thoughtful making. With the opening of Untold Gallery in New York, Untold Editions establishes a dedicated space for evolving dialogue between designers, artists, interior designers and collectors. |
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