| | | | Milan on the wrist. Four bold hues. One iconic city. A new way to wear color |
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| | | | Tonester has never been just about paint. Founded by Tony Piloseno in 2021, the Florida based brand built its identity on moody, emotionally charged hues that feel cinematic, intimate, almost architectural in their depth. Now, in a bold evolution of its creative vision, Tonester steps beyond the wall. In collaboration with Italian watchmaker D1 Milano, Tonester unveils a limited edition series of four timepieces drawn from its Milan Design Week 2025 palette. The collection captures the city's timeless elegance and modern edge, translating pigment into precision and atmosphere into object. This is not a product extension. It is a design shift. |
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| | | | For Milan Design Week 2025, Tonester interpreted the spirit of the city through four distinctive shades, each embodying a different moment and mood of Milan. - Love & Sins, a jade green, reflects velvety façades and winter light.
- Street Art, a deep mocha infused with red hues, evokes espresso rituals and worn leather interiors.
- Evening Galore, a black with umber undertones, channels restrained Milanese sophistication.
- Cursed by Milano, an oxblood burgundy, captures the passion embedded in the city's design culture.
Each shade carries its own emotional temperature, from morning calm to midnight intensity. With D1 Milano, these colors evolve from paint to product. The defining feature is the dial, conceived to echo the surface of paint in a freshly opened can, rich, dimensional, and subtly fluid. Case, dial, and strap are immersed in Tonester's tonal depth, transforming the watch into a monochromatic sculpture. Minimal yet expressive, the pieces merge Italian industrial clarity with the psychological power of color. Time becomes the new canvas. |
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| | | | Tonester's ambition has always extended beyond interiors. While the brand first gained attention through viral paint mixing and a story of resilience, its deeper vision has been about redefining how color shapes experience. "Color shouldn't live only on walls," says Tony Piloseno. "It should live in objects, in fashion, in design, in the way we move through the world." The collaboration with D1 Milano marks the first tangible expression of that evolution. It signals Tonester's intention to apply its layered, emotionally charged palette beyond architecture and into product design, lifestyle, and collectible objects. From surfaces to silhouettes. From rooms to rituals. From decoration to identity. Tonester positions itself not simply as a paint company, but as a contemporary color authority. |
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| | | | There could be no more fitting stage than Milan, a city where architecture, fashion, and design exist in constant dialogue. A city that understands nuance, restraint, and intensity. By translating its Milan palette into wearable form, Tonester enters that conversation, bridging American creative energy with Italian design discipline. The result feels both unexpected and inevitable. Watches that feel as at home in a design studio as they do front row. Not just timepieces. Not just color.
But a shared design language. |
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| | | | Tony Piloseno, founder of Tonester Paints © Benny Renee Studio |
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| | | | About Tonester Paints
Based in Florida, Tonester Paints is a homegrown paint brand founded by Tony Piloseno, an artistic visionary whose journey began with viral paint-mixing videos on TikTok. Originally from Ohio, Tony's hypnotic color creations captivated millions, inspiring a global community of color lovers and creatives. In 2021, he launched Tonester Paints and turned his passion into a purpose-driven business. Built on creativity, authenticity, and community, Tonester Paints offers top-quality paints designed to inspire, from DIYers and professional artists to interior designers and homeowners. Each shade is developed with Tony's personal touch and a commitment to color that tells a story. Tonester Paints has extended its presence beyond the United States, debuting at Paris Design Week 2024 as part of DAYBED at the Hôtel de la Marine, a bold, immersive installation imagined by Univers Uchronia. In January 2025, the brand was selected for Maison&Objet's Best of Hospitality exhibition, where its vibrant palette brought emotion and energy to the guest experience. And most recently, the American paint brand completed an exhibition during the 2025 Milan Design Week. Tonester Paints can now be seen in showrooms from New York City (Maison Bowery) to Paris (Veronese Paris), further cementing its footprint in the global design world. With an eye for collaboration and a heart for storytelling, Tonester Paints continues to push the boundaries of how color connects us. Follow along @TonesterPaints or visit www.tonesterpaints.com. |
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