NEW COLLECTION

 
 
 
 
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Natural stone colors, reimagined

 
 
 
 

What began as an Instagram moment evolved into Rare Earth, Tonester Paint's four-shade collection inspired by the stone slabs selected for Phoenix Grey's apartment renovation.

 
 
 
 

When Phoenix Grey posted that he was on the hunt for the perfect paint color to match the stone slabs selected for his apartment renovation, Tony Piloseno didn't just double-tap, he understood the assignment. Tony stitched the video and offered to create custom shades tailored exactly to the material. One DM turned into a design conversation. One conversation turned into four colors. And just like that, Rare Earth was born.

 
 
 
 
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Click for a behind-the-scenes look at Tonester's color development process, captured in an Instagram reel documenting how the custom hues were inspired by the natural stone selections from Phenix Grey's apartment renovation.

 
 
 
 

Each hue in the collection is pulled directly from a specific natural stone. This was more than just color-matching, this was creating a vibe. The dramatic veining of Viola, the refined softness of Fabbricotti, and the deep, organic richness of Avocatus. Rather than flattening these materials into paint, the goal was to capture how they actually behave: how they hold light, reveal shadow, and shift tone subtly.

 

Tony noted that the most difficult colors to perfect were, surprisingly, black and white. Achieving the exact right undertone required precision. Too cool and the shade felt stark against the stone. Too warm and the balance was lost. The challenge was not in making something bold, but in refining something elemental until it felt effortless.

 

The result is a tightly edited palette of four mineral-driven colors that feel grounded yet expressive, architectural yet alive. With Rare Earth, Tonester Paints turns natural stone into atmosphere, proving that even the most minimal shades demand the most considered craft.

 

What began in the comments section now lives on the wall. This is a collaboration shaped by instinct, material obsession, and the quiet art of getting the undertone exactly right.

 
 
 
 
 
 
 
 
 
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About Tonester Paints
Based in Florida, Tonester Paints is a homegrown paint brand founded by Tony Piloseno, an artistic visionary whose journey began with viral paint-mixing videos on TikTok. Originally from Ohio, Tony's hypnotic color creations captivated millions, inspiring a global community of color lovers and creatives. In 2021, he launched Tonester Paints and turned his passion into a purpose-driven business. 
Built on creativity, authenticity, and community, Tonester Paints offers top-quality paints designed to inspire, from DIYers and professional artists to interior designers and homeowners. Each shade is developed with Tony's personal touch and a commitment to color that tells a story.

 

Tonester Paints has extended its presence beyond the United States, debuting at Paris Design Week 2024 as part of DAYBED at the Hôtel de la Marine, a bold, immersive installation imagined by Univers Uchronia. In January 2025, the brand was selected for Maison&Objet's Best of Hospitality exhibition, where its vibrant palette brought emotion and energy to the guest experience. And most recently, the American paint brand completed an exhibition during the 2025 Milan Design Week. Tonester Paints can now be seen in showrooms from New York City (Maison Bowery) to Paris (Veronese Paris), further cementing its footprint in the global design world.

 

With an eye for collaboration and a heart for storytelling, Tonester Paints continues to push the boundaries of how color connects us. Follow along @TonesterPaints or visit www.tonesterpaints.com.

 
 
 
 
 
 
 
 
 

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