Shifting perspective: what if disconnection started here, or rather, up above

In a daily life saturated with information, punctuated by constant notifications and back to back meetings, finding a true moment to pause and breathe often feels like a challenge.

Yet according to Magnicity, the global leader in urban panoramic experiences, simply looking out into the distance can be enough to generate a powerful sense of wellbeing. For many respondents, the emotional intensity experienced while taking in a panoramic view is comparable to moments of relaxation such as a spa session. Today, urban observatories are emerging as true spaces for emotional reconnection. Timeless places suspended above the city where people dream, celebrate, and share meaningful moments.

"This study highlights a strong generational dynamic around reconnection: reconnection with nature, with space, with life itself. In a dense and constrained world, gaining altitude, breathing, and opening oneself up becomes almost a restorative act. It is no longer a pause, but a contemporary necessity," says Juliette Portos, strategy expert and specialist in major societal transformations, POLI Consulting.

The panoramic view as a powerful trigger for wellbeing

An international study conducted for the Magnicity Group by polling institute Zymetria among French, German, Dutch, Polish, and Illinois based American visitors reveals the unique emotional power of panoramic views within the urban experience.

• Nearly one third of respondents say that admiring a breathtaking view helps them recharge and unwind.

Gaining altitude means reconnecting with oneself

When faced with a "wow" view, emotions go far beyond cultural differences.

• Half of respondents report feeling a deep sense of freedom, while 48 percent spontaneously experience awe.

Respondents associate the contemplation of panoramic views with very strong positive emotions, suggesting a significant calming effect and a perceived disconnection from everyday life. These universal emotions of freedom and wonder position panoramic views as a powerful lever for stepping away from daily pressures and reconnecting with oneself, well beyond a simple moment of relaxation.

The study also reveals that the experience becomes even more intense when shared with loved ones.

• For nearly 45 percent of respondents, sharing special moments with others is the ideal way to enjoy free time in a unique place.

Places that elevate both cities and unforgettable moments for visitors

The impact of panoramic observatories on the image of cities is widely recognized:

• 73% of respondents believe that a panoramic observatory or rooftop has a positive impact on a city's attractiveness and overall image.
• Demonstrating how embedded these experiences are in everyday habits, 93% of respondents have already visited an observatory or panoramic rooftop.
• 69% of respondents frequently visit viewpoints.
• Finally, 88% say they take photos to capture the moment and the city view from these unique locations.

Starting the year by giving or treating yourself to something exceptional!

• For more than one third of respondents, the invitation to enjoy an exceptional experience is a very special gift, one that stays etched in the visitor's memory.

Designed to be accessible, seamless, comfortable, and welcoming, Magnicity observatories transform this sensory power into singular experiences, offered across five iconic cities worldwide.

Looking for the perfect idea at the start of the year to feel good, reconnect with loved ones, and step away from everyday life without traveling far or overspending? Take in the view from one of the observatories operated by Magnicity.

Magnicity: five cities, five ways to disconnect

WARSAW, POLAND - Varso Tower

New for 2025

Designed by architecture firm Foster + Partners, Varso Tower rises 310 meters above Warsaw in the heart of the city, just steps from the central train station.

Two panoramic spaces offer a unique experience:

• The landscaped terrace on the 49th floor: a rare suspended oasis of greenery above the city, offering a peaceful pause amid the urban buzz and one of the highest publicly accessible views.
• The High Garden bar at the same level: the highest cocktail bar in the European Union, serving signature cocktails and a menu inspired by local flavors, with direct access to an observation terrace.

BERLIN, GERMANY - Tour TV

An absolute symbol of Berlin, the TV Tower at 368 meters offers a panoramic experience enhanced by a culinary journey by Tim Raue, revisiting fifty years of Berlin gastronomy within the revolving Sphere restaurant.

Visitors can also take a virtual flight over the capital through a virtual reality experience tracing Berlin's evolution from the Middle Ages to today. An observatory where history, the city's energy, and emotion come together.

ROTTERDAM, THE NETHERLANDS - Euromast

From 185 meters high, Euromast reveals Rotterdam in a soft, enveloping atmosphere. An intimate setting where visitors can share a dinner, a moment for two, or time with friends, enjoying a calm and precious pause.

An accessible, well equipped, and comfortable observatory that embodies a gentle form of disconnection, in a distinctly Northern European spirit.

Euromast

CHICAGO, UNITED STATES - 360 Chicago

In the United States, "feeling alive" goes hand in hand with experience, achievement, and wonder. Rising 457 meters above the city, 360 Chicago fully answers this pursuit with spectacular views over Lake Michigan and the skyline, immersive scenography, and the iconic TILT attraction that tips visitors out over the void.

Technology, powerful emotions, and a diversity of experiences come together in a place that elevates both body and mind.

PARIS, FRANCE - Montparnasse Observatory

From the rooftop at 210 meters, the most spectacular view of Paris offers a suspended moment: the Eiffel Tower sparkles, rooftops unfold, and the city's bustle fades away.

The Paris Montparnasse Observatory embodies the "High Vibe" revealed in the study: an inspiring, emotional, and deeply urban experience where the sense of freedom created by verticality can truly be felt.

Montparnasse Observatory

*International study conducted by Zymetria in August and September 2025 using a CAWI methodology, based on a representative sample of 2,500 travelers in France, Germany, the Netherlands, Poland, and Illinois in the United States.

The questionnaire explored travel motivations, the use of panoramic viewpoints, associated emotions, and perceptions of their contribution to a city's image. All results are based on respondents' declarations and are subject to the limitations inherent to opinion surveys.*

About Magnicity

Magnicity is the world leader in elevated urban leisure and one of the only companies in the world specializing in the management of panoramic observatories. It operates the Paris Montparnasse Observatory (Montparnasse Tower) in Paris, France, the Berliner Fernsehturm (TV Tower) in Berlin, Germany, the 360 Chicago Observation Deck at the former John Hancock Center in Chicago, Illinois, and the Euromast and Zalmhaven I in Rotterdam. In summer 2025, Magnicity opened its 6th site at the top of the Warsaw Tower, the tallest tower in the European Union. The Spiral Tower project is part of Magnicity's CSR strategy for responsible urban tourism, respectful of the environment and local communities.

More than a spectacular view of the city, Magnicity is a journey of immersive experiences where local and international visitors discover the city in all its dimensions (its history, its culture, its lifestyle...). Magnicity venues combine educational activities, new technologies, thrill rides, exhibitions, and one-off events to create unforgettable experiences.

In 2024, Magnicity, which employs 350 people, welcomed over 3 million visitors.

Magnicity.com

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