Led by textile artist Gadi Carmel, Rugs & Co. offers architects and interior designers a creative partnership that brings together artistic vision, craftsmanship, and collaboration.

S2H Communication is pleased to announce its newest collaboration with Rugs & Co., a contemporary design house led by CEO Nir Peretz and guided creatively by textile artist Gadi Carmel, whose distinctive artistic vision places creativity and collaboration at the heart of bespoke rug design.

More than a luxury rug company, Rugs & Co. positions itself as a creative partner to architects and interior designers, offering an immersive, design-led experience that transforms individual concepts into one-of-a-kind textile creations.

Founded in 1972 and now guided by a second generation of rug makers and merchants, Rugs & Co. brings decades of craftsmanship and expertise into a contemporary design environment. The brand combines a deep appreciation for traditional techniques with a progressive artistic vision, offering architects and interior designers a collaborative approach to bespoke rug design.

At the forefront of the brand's creative direction, Gadi Carmel approaches rugs as an artistic medium, exploring the relationship between art, architecture, and interior spaces. His distinctive point of view shapes the identity of Rugs & Co., where each creation is conceived not simply as a decorative element but as an expression of the space it inhabits. Through his artistic leadership, the design house invites professionals to explore the possibilities of textiles beyond conventional boundaries.

What distinguishes Rugs & Co. is its emphasis on the experience behind each creation. Rather than offering designers a finished product alone, the studio establishes a collaborative relationship in which ideas are exchanged, possibilities are explored, and rugs are developed as an integral part of the broader design vision. From initial inspiration to the final piece, the process allows architects and interior designers to work alongside the brand's creative team to develop custom designs that reflect the character and identity of their projects.

This artistic approach spans the brand's AVANTGARDE, URBAN, and TIMELESS collections, each offering a distinct perspective on contemporary rug design. Through expressive compositions, unexpected forms, and considered material selections, the collections show how textiles can become defining elements in an interior, whether through a bold artistic statement or a more understated architectural presence.

Working with architects and interior designers on high-end residential, hospitality, and commercial projects internationally, Rugs & Co. brings together Carmel's artistic sensibility and the studio's bespoke capabilities to create pieces that exist at the intersection of functional design and collectible art.

Press Contacts

S2H Communication

Paris | Miami | New York | Milan
Sarah Hamon - sarah@s2hcommunication.com

 Natalie Tomaselli - natalie@s2hcommunication.com