S2H Communication is thrilled to announce

its collaboration with Tonester Paints

From Termination to Triumph:

The Unstoppable Brand Born from Viral TikToks! 

THE NEW AMERICAN DREAM
 

Meet Tony Piloseno; a 20-something paint enthusiast turned entrepreneur, all thanks to a little app we call Tiktok. The origin story of Tonester Paints' is one you may remember if you were continuously scrolling like many of us were during the height of the 2020 COVID pandemic.

Tonester Paints' inspiring journey began in Ohio, where Tony was a passionate paint employee at a national paint store. Eager to add a dash of creativity to make his 9-5 routine, Tony started showcasing his paint-mixing artistry on TikTok. Unexpectedly, his ASMR-style videos struck a chord with millions... Tony had gone viral.

However, fate took an unexpected turn when his videos unintentionally conflicted with company policies, leading to the termination of his position. Undeterred by this setback, Tony saw an opportunity to turn his passion into something extraordinary.

His mesmerizing paint-mixing videos had amassed over 1 million followers and over 20 million likes (even more once he started posting to Instagram and YouTube). Embracing the support and enthusiasm of his ever-growing online community, Tony set out on a mission to offer top-quality paints infused with his artistic vision, backed by exceptional customer experiences. Thus, Tonester Paints was born. 

Now based out of sunny Florida, Tonester Paints stands as a testament to the power of ingenuity and the digital age, where creativity and authenticity can lead to new paths of success. His diverse customer base includes homeowners, DIY lovers, and design enthusiasts alike! 

WHAT SETS TONESTER PAINTS APART

Established in 2021, Tonester Paints has quickly emerged as a trailblazer in the paint industry, offering clients a captivating array of custom color palettes inspired by the latest trends from the dynamic design world. As an innovative and customer-centric brand, Tonester Paints places creativity and quality at the heart of every color selection, empowering individuals to transform spaces into personal masterpieces.

With a keen eye on the ever-evolving design landscape, Tonester Paints curates color collections that reflect the essence of contemporary aesthetics. From chic and minimalist tones that exude modern elegance to bold and adventurous hues that add a pop of vibrancy, their color palettes cater to diverse tastes and interior styles. New color collections are released twice a year, inspired by the season and emerging trends, ensuring clients stay at the forefront of design innovation.

As they continue to make waves in the paint industry, Tonester Paints remains steadfast in its mission to inspire creativity, encourage self-expression, and redefine how individuals perceive and interact with colors. Their journey has only just begun, and the future holds endless opportunities to elevate the world of paint through innovation, passion, and a dedication to helping clients paint their dreams in the most vivid hues imaginable.

About Tonester Paints
Based in Florida, Tonester Paints is a homegrown paint brand founded by Tony Piloseno, an artistic visionary whose captivating journey began as a paint enthusiast on TikTok. Originating in Ohio, Tony's mesmerizing paint-mixing videos went viral, sparking an unintended chain of events that ultimately led to his termination from a corporate job. Undeterred, Tony transformed this setback into a triumphant opportunity, turning his passion for paint mixing into a thriving business venture.

Embracing the unwavering support of his ever-growing online community, Tony founded Tonester Paints, infusing his artistic vision and dedication to quality into every color. The brand offers top-quality paints that empower creativity and artistic expression for DIY enthusiasts, professional artists, and homeowners alike.

Established in 2021, Tonester Paints stands as a testament to the power of creativity, authenticity, and resilience. Connect with Tonester Paints on social media (@Tonesterpaints) or visit www.tonesterpaints.com.

Press Contact
S2H Communication Paris/Miami/NYC
Sarah Hamon - sarah@s2hcommunication.com

Natalie Tomaselli - natalie@s2hcommunication.com