Daily Paper and internationally-acclaimed and multi-platinum record label Dreamville come together to collaborate on a capsule collection entitled

'Dream Daily'. As vehicles of culture, music, fashion and art as a means to empower, both brands align on core values and vision. A testimony to their communities and dedication to uplift each other and champion untold stories, the collaboration is an ode to the rich history of the African continent and is paying homage to the historical Great Mosque of Djenné, Djinguereber Mosque and University of Sankore / Timbuktu, Mali.

Considered to be one of the first educational institutions in the world the collection takes inspiration from this part of history that is often untold. With both brands starting their respective labels during their university years, we reimagine what a Daily Paper x Dreamville University would look like.

Campaign

The campaign is depicting a yearbook, featuring alumni key members of both Daily Paper and Dreamville in a classroom like setting. Echoing the collective phrase 'Dream Daily' to encourage the message of dreaming big, achieving your goals and the importance of collectiveness.
 

"The collaboration with Daily Paper and Dreamville is a real example of powerhouses coming together with music and fashion at the centre. We tell stories through music and equally they, with fashion. We're excited about the opportunity to build something special with one of today's foremost fashion collectives."

- Adam Roy, Co Founder of Dreamville & President of Apparel -

"Dream Daily represents our collective mission - and we hope it inspires those who follow both Dreamville and Daily Paper to do just that. Dream Daily, and then put a plan into action to make those dreams come true."

- Raeana Anaïs , Director of Design for Dreamville Apparel -

The Collection 

The capsule collection consists of 7 pieces in sandy and maroon colourways to create a uniform-esque aesthetic. The pieces are decorated with bold graphics portraying iconic instruments and the standout dual logo. A limited-edition online-exclusive varsity jacket is presented in a bordeaux and cream variation consisting of soft wool, leather sleeves, and custom patchwork embroideries. 

Also in the capsule collection are a classic coach jacket, a cosy-yet-preppy cream-coloured sweatsuit, a polo dress and a core hoodie. T-shirt staples all adorned with custom graphics and branded Daily Paper and Dreamville logos.

VIDEO - Embargo Lift February 24

A supporting video campaign also features snippets of the collaboration process and a day in the life of the Dreamville artist debuting the final product across a series of recent festival performances

NBA 2K

The ' Dream Daily ' capsule can also be seen in the latest NBA2K  gaming series along with a few more surprises.

Daily Paper and Dreamville will kick off their collaborative collection with a Dreamville Takeover Pop-Up in the Daily Paper’s flagship store in NYC on the 24th and 25th of February.

The full ‘Dream Daily’ collection will be available globally online and in stores across Daily Paper flagship stores in Amsterdam, London, and New York

on Friday, February 24 at 12 PM CET. 

Campaign Photography / Video Credits

Photographer: Olya Oleinic

Video Director: Bishop Nast

Dreamville cast:

Bas / Dreamville Artist

Lute / Dreamville Artist

Nitrane / DJ

Cedric Brown / Producer

Raeana Anaïs /  Director of Design for Dreamville Apparel

Ibrahim Hamad / Co Founder of Dreamville

Talent: Awa Laye Diallo Mamadou Diagne

About Dreamville 

Founded by Grammy Award-winning and multi-platinum hip-hop artist J. Cole in 2007, the organisation is home to Dreamville Records, a critically acclaimed and commercially successful record label distributed in partnership with Interscope Records. Dreamville Records is currently home to a variety of both established and up-and-coming music artists, including J. Cole, J.I.D, Ari Lennox, Bas, EarthGang, Cozz, Lute, and Omen.

Dreamville has now evolved into the modern multidisciplinary entertainment and media company, Dreamville Ventures, which serves as the parent company to the aforementioned record label, as well as Studios, Apparel, Impact, and Festival divisions. As a diversified cultural hub, Dreamville continues to cultivate and create music, content, live events, and fashion as well as compelling ad campaigns with the industry's biggest brands. To learn more, visit: Dreamville.com