PRESS KIT

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Amélie Pichard invites you to stop by the fair.

True to its DNA, Maison&Objet continues to celebrate its ability to reveal inspiring visions of the art of living, where every object brings soul and character to the home. To embody the September edition-set under the theme of renewal-Maison&Objet has entrusted its artistic direction to Amélie Pichard.

The September edition serves as an observatory of emerging creativity in motion-abundant, dynamic, and ever-evolving. It explores new ways of experiencing the interior as a space for experimentation.

During a press conference held on Thursday, 27 March, in the iconic setting of Maxim's, Mélanie Leroy, Managing Director of SAFI, unveiled the transformation of Maison&Objet. The leading fair for the design, decoration, and lifestyle industries has reinvented its approach to offer its international community of nearly two million professionals a more seamless, intuitive experience that is fully in step with current industry trends. A unified vision built around two complementary editions.

Mélanie Leroy also introduced the new Artistic Director for the September 2025 edition: Amélie Pichard. A trailblazing figure in both fashion and design, Pichard will bring a renewed creative energy to the fair, enriching the event with a bold perspective through an exclusive feature: Welcome Home, Amélie Pichard's Open-Plan House.

Franck Millot, Director of Paris Design Week, also took the floor to reveal the highly anticipated programme for the 2025 edition. With its thematic trails, Paris Design Week will amplify the fair experience, sparking fresh dialogue and discovery throughout the city. The spotlight will be on emerging creativity through standout programmes such as Design sur Cours and Paris Design Week Factory.

Explore the full press kit

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WELCOME HOME: l'objet en premier rôle

Balancing energy and intimacy, this invitation showcases a unique object: a teapot-house, or a house-teapot, still in the making. The poster, positioned between imagination and reality, symbolizes the dialogue between craftsmanship and artificial intelligence

A bold and visionary creator, Amélie Pichard has made a name for herself with a distinctive style that blends craftsmanship, a playful reinterpretation of conventions, and a commitment to more responsible fashion. She brings an open-minded and eclectic vision of design, breaking free from convention to offer an approach where objects become manifestos of creativity and independence.

With a reimagined format and an immersive programme, this edition shines a spotlight on the dialogue between craftsmanship and artificial intelligence, the interplay between innovation and tradition, and a more fluid, cross-disciplinary approach to design.

With this new vision of the fair, Maison&Objet positions itself more than ever as a dynamic ecosystem, shining a light on initiatives and projects that go beyond the traditional trade show format.

Join Maison&Objet from 4-8 September 2025 at the Paris-Nord Villepinte Exhibition Centre, and Paris Design Week from 4-13 September 2025, to be front and centre for this new chapter.

Press Contact
S2H Communication Paris/Miami/NYC/Milan
Sarah Hamon - sarah@s2hcommunication.com

Natalie Tomaselli - natalie@s2hcommunication.com