Parador launches in the United States with new leadership team and strong debut at NeoCon

Parador, the globally recognized brand known for its design-led and sustainably engineered flooring, is proud to announce its official launch into the U.S. market. Following the company's debut at NeoCon 2025 in Chicago earlier this month, Parador is expanding its US team with commercial leaders to drive growth and build relationships across key regions.

Paul Templeman-Holmes has joined as Vice President, USA, bringing more than 20 years of experience in the interiors industry. Based in Atlanta, Paul will lead U.S. strategy, sales, and market development.

Joining Paul are three Commercial Business Development Reps focused on key regional markets:

• Jill Arno (Florida) - A seasoned sales leader with over two decades of experience in the A&D community across both residential and commercial interiors markets.
• Rod Poe (Florida) - An experienced sales professional with deep roots in the commercial flooring industry.
• Scott Malecki (Washington, DC) - Multiple years of sales and project management experience gained with both manufacturers and flooring contractors. 
• Luisa Rohlf will be supporting the USA business as the Product Manager in the USA, currently located in New York. With over 7 years of hands-on experience at Parador and deep technical expertise across Parador's portfolio, Luisa brings invaluable knowledge and energy to the team. 

"Parador's expansion into the U.S. is a natural next step for a company with deep design credibility, sustainable innovation, and a strong European heritage," said Templeman-Holmes. "We're thrilled to expand this unique offering in the American market and honored to lead the brand and build a team of passionate professionals."

The announcement follows Parador's successful appearance at NeoCon 2025, where the brand exhibited its premium resilient and engineered wood flooring to an enthusiastic audience of architects, designers, and commercial specifiers. Products such as Modular ONE, a non-vinyl, PVC-free resilient flooring solution, were met with strong interest from firms seeking sustainable alternatives without compromising on style or performance.

"The US market is an important part of our global brand story, and we are confident Parador's commitment to design, sustainability and innovation will resonate within this dynamic design community." said Neel Bradham, CEO of Parador. "NeoCon was just the beginning."
 

About Parador

Founded in 1977, Parador is a leading global flooring company. Redefining standards for the foundation of a beautiful room, the brand specialises in engineered wood, laminate, and vinyl floors. Parador's eco-friendly Modular ONE range pioneered resilient, plasticiser-free flooring, offering the organic beauty of wood without compromising durability or healthy living.

With a strong emphasis on craftsmanship and European production, all Parador products are manufactured at the brand's Founding Headquarters in Coesfeld, Germany, European Headquarters in Germany, and at its Austrian production site in Güssing, using sustainably sourced materials.

www.parador.de/en/

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